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There are 13m
people in the UK who have played or would like to play
bingo, but only 3m who regularly do. As one always hears
when talking to betting companies, the impetus behind
the bingo service is to appeal to those who are open
to playing bingo but don't want to get dressed up to
hear a man in a dinner jacket pulling out balls and
shouting, "Two fat ladies, 88".
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