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What will you do to improve our ranking when we register with search engines?
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www.searchfactor.com
- free meta-tag generator tool
Title(3) - description(50) - keywords(20-30)
Copy & past your meta-tag within the Head
TITLE tag - most crucial:
- 3 keywords - short is better
- First thing the search engine look for is the title of the page
Choosing keywords:
- Mix of most popular keywords and the less popular
- Shortlist less popular but more specific, niche market
- Good mix o f: relevance, specific, popular, less popula
r
- Include business name in keyword
- Geographical location - indication
- Repeat meta tag keywords on every page
Writing for the Web:
- Focus on 2-4 of your most important keywords/phrases on home page
- Emphasise your main keywords in a paragraph heading and the first paragraph on each page
- Writing short paragraphs, including sub headlines and integrating keyword-rich bullet points will help enhance usability while satisfying the search engines
- Bullet list - search engine recognize each point
- Turn paragraph headings into proper headings - H1 more important to H3
- Emphasising different keywords for different pages allows you greater control in search engine optimisation
- Prominence of a keyword on every page
- Email addresses, tel, addresses shows you are a serious and respected company. Have offices and address, not just a spooky. (search engine picks this up as well)
Brochure & Leaflets: (Scan them in)
- PDF files to download from the web
- Search engines can read PDF files and will register any keywords
FAQ page
It is advisable as it shows care for your customers and it also works as a customer centre.
TIP: FAQ pages are useful in the optimizations for search engines. You can repeat key words in questions an in the answer. Write one Q&A for each keyword, repeat as much as you can. (10 questions)
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