| Businesses are often underestimating
the importance of brand-management and maintaining brand
value to succeed. Companies are more then often content
to let their website be little more than a brochure
and it has been a challenge getting customers to evolve
their e-business activities beyond e-mail. At InMyShoe
we help our customers by communicating their brands
strongly and effectively by taking advantage of new
technology, marketing segments and concepts extending
the brand image further into the digital business marketplace.
InMyShoe is a Design Consultancy helping our customers
achieve the most from there Online and Offline presence,
creating customer-facing application more interactive
and with secure e-commerce web shops. We also put together
a creative strategy that will use the right medium to
get across the right message to the right audience.
InMyShoe has first-hand experience working on interface
design, corporate identity and branding for a range
of clients. As brands represents what companies do,
it encapsulates what companies stand for and expresses
the whole identity to existing and potential customers.
Companies which are learning to grasp the e-business
basics are exploring the Internet for marketing and
knowledge sharing. InMyShoe offer fresh and creative
ways of promoting our clients services and products
and offer cross-platform solutions to survive in today’s
digital Media Age.
We have the opportunity to deliver multilingual design
projects and the clients who have recently exploited
this aspect of our service are; Norwegian-British Chamber
of Commerce in London, MEMEtix which provide strategy
and leadership systems all over Europe and Avarer who
are leaders in High-End, HI-FI and Home Cinema systems
in Norway. We also have an introducer agreement with
Mamut Business Software which has 315 thousand customers
in 16 European countries.
InMyShoe purchased Mamut Business Software in 2004,
and have found it covers all elements of the value chain
of the business. Not only has the solution helped InMyShoe
free up more time, focus on cost and generating higher
revenue but we have also used Mamut as a platform for
our customers by fully integrated the solution with
their website.
We have also been using Mamut as a platform by implementing
the most business-transforming aspects of e-business
for our clients. This has helped us win the accolade
of “Corporate Image Solutions provider of the
Year 2006/2007” from Business Britain Magazine,
providing that InMyShoe were able to offer a range of
easy implemented and cost effective services in the
field of marketing and promotion.
InMyShoe have specialist knowledge of digital branding
and interface effectiveness to create a unique customer
experience. By creating professional partnerships with
Mamut and by using Mamut Business Enterprise edition
as a platform for our customers will give us the right
complimentary service to move the company forward and
to expand our customer base. Through Mamut we can improve
the supply-chain operation and the ability to build
business partnerships with business customers and suppliers.
Mamut’s solution has played a large role in our
customer relationship management (CRM) where we attract
customers to our website by offering them useful information
and services. Our customer service is also a key part
of our company’s brand enhancing trust and building
sales.
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